SFR
The official brand for
Santa Fe River
Feel It - Wear It - Become SFR
The Santa Fe River is more than just another body of water. It is an attitude, a way of life. The Santa Fe River is natural and full of life. So many natural clear springs feed the beautiful Santa Fe that you can’t help but feel its purity. Now, you can wear it as well.
River Love
River Love is for those who love the locations found on our beautiful Santa Fe River. It is about showing passion for the beautiful springs and the river itself. Enjoy items accenting specific locations or the river as a whole.
Nature Vibes
Nature Vibes is our nod to the amazing creatures found on our beautiful river. Turtles, Gators, Fish, Manatees, etc. are displayed on these products so that you can celebrate your favorite Santa Fe River wildlife.
Spring-Side
Our most vivid collection! Spring-Side is representing all of the things that one may do while relaxing by the springs, that freckle our beautiful Santa Fe River. Relax and show the world that you know how.
Paddle Power
Represent your favorite way of exploring the beautiful Santa Fe River. Kayaking, canoeing, or paddle boarding- wear it while you do it. Paddling the Santa Fe is so calming, rejuvenating, and magical that we just had to make a collection that could capture it.
Adventure Around Every Bend
Santa Fe River is more than just a beautiful place, it is a place for adventure as well. SFR has partnered with Anderson’s Outdoor Adventures to provide our customers with the best possible view of our beautiful river and springs. Check out their 8 Springs in 8 Miles kayak trip. While wearing your official Santa Fe River gear.